SEO & CRO Digital Performance Agency for Real Estate Agencies.

Property portals such as Rightmove, Primelocation, OnTheMarket and Zoopla are fantastic marketplaces for property which offer all agencies equal opportunity to reach a huge market of potential buyers and provide buyers with a comprehensive search of all listings.

However, as with all marketplaces, advertisers are fairly anonymous, and that is the intention. Your brand is secondary to the property listings and of course, display ads are a valuable, secondary revenue stream for the portals, so if you want brand promotion, you have to pay.

As an estate agency business, your challenge is not just to sell property, arguably the greatest challenge you face is to win the instruction in the first place, and for that, you need valuations.

Naturally, some 'vals' will come from your applicants/potential buyers; generally people will start their property search before putting their own property on the market. Some will come from word of mouth or because they've seen your boards, and then there's good ol' canvassing. But what about your website? How many valuations and viewings do you get directly from your own website. According to recent studies, just 28% of agency enquiries are direct and that statistic is falling year-on-year.

Your website should be more than a pretty showcase, it should be a workhorse for your business, outranking your competitors in local search, driving brand awareness and generating valuations.

If you want more valuations and more property to sell, you need to get your estate agency noticed; and noticed early in the moving process. With 98% of property searches beginning online, you need search visibility. Okay, you're not going to knock the likes of Rightmove off the top spot for the most prized keywords and search terms or necessarily have the ad budget to compete for the paid positions but you can most definitely outrank your competitors to be the top, locally-listed estate agency.

Moreover, there's a wealth of high-value, long-tail search terms with good volumes and high intent which are completely overlooked, unexploited and ripe for the picking. Terms such as "where has the lowest crime rate in ***", "where are the best schools in ***" or "property with land and stables near ***". Moreover, these search terms are often higher up the funnel, so earlier in the process, giving you the opportunity to establish brand awareness, trust, authority and get your foot in the door before your competitors.

But your website doesn't just need to rank and drive traffic, it also needs to turn those site visitors into enquires, leads and valuations, otherwise it's like having a prominent, high-street estate agency and turning everyone away that walks through the door. With a combination of engaging User Experience (UX) and innovative Conversion Rate Optimisation (CRO), your website performance KPIs will go through the roof.

We've helped businesses increase organic traffic to their websites by over 2,000%, transforming websites from unproductive expenses into lead generation engines. In real terms, if you're a single branch estate agency, you're probably measuring monthly site users in the hundreds; we can turn that into thousands. Equally, you may be a larger estate agency with multiple branches and a benchmark of several thousand site visitors; we can accelerate your growth with tens of thousands of monthly visitors.

Similarly, the conversion rate benchmark for estate agency websites is in the region of 2%. We can typically convert up to 10% of site visitors into leads, unlocking opportunities to help you outperform your competitors in listings and sales.