The architect of success.
To drive leads, create business & kickstart the revenue stream.
For any new business, it can take a while to gain traction and establish a healthy and sustainable pipeline. But when you’re a service business with a long customer lifecycle - in business terms; the time it takes to get paid - then it’s even more urgent to get the leads in the door.
However, it’s easier said than done. How does a new business stand out and compete successfully for customers?
Rank fast, rank wide and convert well.
James Clague Architects had some well-established competitors in a busy sector, none of which would give an open invitation to their lucrative, Google top spots. But we don’t need an invitation - we crash the party.
We built the website from the ground up, so naturally, it was going to rank well, but it takes time to get to the top for competitive, parent topics and search terms. We didn’t have the luxury of time, so we needed to hack our way to the top.
Our deep analysis tools identify hidden keyword opportunities; easy wins with high search volume and high intent. By targeting these keywords and search terms with relevant content and landing pages along with some additional SEO Clout we would start making serious organic gains and driving traffic to the website.
Partnering this SEO strategy with a choreographed paid advertising campaign meant we could get James Clague Architects to the top of Google’s search engine results page (SERP) for a wealth of terms and have a fighting chance of winning some of the associated search volume.
And we hold onto hard-won traffic with an iron grip as every website visitor is an opportunity. We monitor, measure and analyse every website visitor on their journey from click to conversion, ensuring that we turn each opportunity into a profitable lead.
Highest-ranking architects & fastest-growing architects.
Laying the foundations with an audacious SEO strategy combined with engaging and well-targeted content and rigorous CRO, growth came quickly for James Clague Architects, fueled by a steady stream of leads which continued to increase organically and further helped to sustain growth.
The architectural firm now tops Google’s search results for hundreds of keywords including those much-coveted parent topics, driving significant traffic to the website and converting a high number of leads.
Place for hundreds of keywords
Increase in organic traffic
Qualified leads each month
